What Is Technical SEO?

Search engine optimization, also known as SEO, is a marketing strategy designed to enhance your online visibility. SEO is done organically, meaning it doesn’t require the help of paid advertisements. By combining technical and creative elements, the main goal of SEO is to drive more traffic to your website. While the objective is to yield better search engine results, it’s also important to make your website user-friendly for patients. This is why having the help of someone who understands SEO can be extremely beneficial. Luckily, Prescription PR offers SEO services to healthcare practices seeking to elevate their marketing strategy.

Technical SEO:

Now that we’ve discussed SEO, we can proceed to examine technical SEO. Technical SEO is primarily concerned with your website and server optimizations. By adding specific technical characteristics, you’ll have a better chance of being seen online. The following steps are ways you can make sure your website is up to date with its technical SEO:

• Use SSL to create an encrypted link between the web server and the browser.
• Make sure your website can be used on a mobile device
• Make sure your website is working as fast as possible
• Get rid of duplicate content on your site
• Create your own XML sitemap
  • This file helps search engines determine when the page was last modified, its priority on your site, and how frequently it’s updated.
• Try enabling AMP
  • This is a Google backend project that speeds up content delivery when being used on a mobile device
• Add structured data markups to help search engines know what content is available
• Register your website on Google Search Console
• Register your website on Bing webmaster tools

Understanding the need for search engine optimization is the first step. The second is enlisting the help of a marketing firm, like Prescription PR, to help incorporate SEO strategy into your online presence. With the help of our team, we can increase traffic to your website through a variety of SEO methods.

Contact us today for more information on how technical SEO can help your practice.