Dental Practice Marketing

The American Dental Association carried out a survey of dentists and among the many questions asked was how they had fared, income-wise, in the past year. Their answer presented a grim picture—about half of them reported a considerable dip in their net incomes and a disconcerting rise in un-booked appointment times. Have you noticed this trend, too? If you have, then there is absolutely no reason to think that you should restrict the expenses on or even forego dental marketing. This would be a disadvantageous change because, at this critical moment, dental marketing alone can make your practice thrive.

 This is a consumer-driven society and even if you absolutely loathe suggestions of marketing healthcare practices, you have to admit that you need to keep attracting new patients to ensure that your practice flourishes, recession or not. Dental marketing lets you reach out to new groups of prospective patients with your marketing message and convince them to come and visit your clinic. An effective dental marketing strategy gets you the visibility you desire and takes you and your marketing message to an extensive target audience.

The cost of providing professional healthcare services is rising by the day. Competition has intensified and it is not uncommon to find multiple dental practices in a community vying for the attention and approval of a similar target audience. In such challenging times, a dental marketing plan, conceived and executed unsystematically, will not win the day for you. You need a comprehensive dental marketing plan that gives you the benefits at the most optimal cost. Prescription PR will create a mix of both traditional and fresh marketing strategies for your dental practice to succeed!