Digital Marketing for Surgeons
Welcome To Prescription PR – A Leader In Digital Marketing for Surgeons
Here at Prescription PR, we understand the challenges & complexities healthcare providers face in retaining their patient population and reaching new ones. In competitive markets, patients have a multitude of options when selecting a provider or medical service for their needs. That makes digital marketing for surgeons in this day and age critical.
To succeed, you must compete with custom-tailored solutions designed by expert marketing professionals specializing in healthcare.
How Can Prescription PR Help Your Business Grow?
At Prescription PR, our goal is to increase quality targeted patient volume while effectively maximizing the most profitable areas of your practice.
Search Engine Optimization
Social Media
Website Development
reputation Management
What Is Search Engine Optimization?
One of the best ways to make sure your practice remains successful is to increase your website’s ranking on search engines organically through Search Engine Optimization. Prescription PR has numerous methods of SEM best practices to increase website visibility and traffic. This will be done through the use of:
- Carefully selecting valuable keywords potential patients search for as well as keywords that provide optimal web traffic to bolster local SEO efforts.
- Drafting blogs and backend content to stay in the search engine’s favor.
- Crafting a website that is accessible and easy to use by all viewers.
- Implementing the use of social media platforms to drive traffic back to your website.
As the digital age in today’s society continues, an online presence can make or break a practice. Let the marketing team at Prescription PR (specializing in digital marketing for surgeons) utilize their knowledge to build a comprehensive SEM strategy, so you reap the many benefits!
Social Media
Having a presence on social media will allow you to interact with past and future patients in real-time. Building relationships and increasing the trust in your practice is one of the essential steps in filing your waiting rooms with patients.
Social media platforms are chock full of patients just waiting to be reached by your services. Internet users are now spending upwards of 2 hours and 20 minutes each day on social media, leaving ample time for them to interact with your practice. To successfully incorporate social media into your digital marketing for surgeons, Prescription PR will:
- Strategize posts on various platforms linking back to your practice’s website as well as provide industry-specific informative content.
- Engage with applicable accounts to increase your follower amount.
- Schedule posts to be sent out at times where they will receive the most traffic.
- Highlight information such as changes to your location or expansion of your services.
- Build meaningful relationships.
Social media is always changing, which means your strategies on these platforms should as well. Prescription PR will stay ahead of all the current social media trends, and keep your accounts active and engaged.
Website Development
Though an expert in the medical field, you may be a novice when it comes to building a website. Having a slick website, filled with content, and easy to use will help increase the likelihood of you landing on the first page of a search engine.
The first impression a patient has on your practice may be based on your website. This is why your website must be created in such a way that it promotes a beneficial experience to the user. Being able to deliver precise information about your history, goals, and services will go a long way in creating an atmosphere patients can trust.
Technical aspects such as coding, meta tags, and navigational hooks may be out of your range of expertise but are right up our alley. We’ll construct a website specifically tailored to your practice so that you can reap the benefits of digital marketing.
Reputation Management
A positive doctor-patient relationship is a key driver in the perception of your practice. Good reviews left on websites such as Google+ or Yelp will increase the interest of others in your services. However, a negative review (even if the situation was out of your control) can have potential patients steering clear of your office.
Referring doctors can also see reviews left online for your practice. The last thing you want is to have your reputation be damaged within the healthcare community, as a loss of referrals will significantly hurt. To make sure your reputation remains at the highest standard, Prescription PR will embark on the following:
- Monitor review sites and report the responses back to you.
- Draft HIPAA-compliant and professional responses to patients that left negative reviews.
Encourage past patients to leave positive responses.
Assist with the creation of post-appointment satisfaction surveys to show which areas of your practice can be improved.
With a field as reputation based as healthcare, you must have the right team in your corner. Let Prescription PR offer our reputation management services so we can increase your positive reviews and handle the rare negative ones.
Contact Us Today To Get Started!
At Prescription PR our goal is to increase quality targeted patient volume while effectively maximizing the most profitable areas of your practice.
Digital Strategy for Orthopedic Surgeons
Orthopedic Digital Marketing is an essential part of advertising your clinic and services in 2023. Social media, SEO, and websites have become the primary way people discover new places to visit, especially in COVID-19. People tend to spend less time watching network television where commercials are frequent and more time on social media apps and browsing the internet. Knowing these trends is essential to advertising your office, and here we’ve broken down some key points to help you this year.
SOCIAL MEDIA DIGITAL MARKETING FOR SURGEONS
The most important social media sites to keep in mind are Instagram, Twitter, and Facebook. Utilizing hashtags, tagging, liking, and commenting is necessary to boost what is known as the algorithm. Previously, social media primarily relied on a chronological timeline, dashboard, or feed. But in recent years, most have made the shift to utilizing algorithms to show people the content they would most want to see. Using and understanding how a social media’s algorithm works is key to boosting your digital marketing for surgeons strategy.
SEO DIGITAL MARKETING FOR SURGEONS
SEO stands for Search Engine Optimization and is how a post, page, or website is formatted effects where it will show up in Google and how high on the page. Typically, the content will appear under some advertisements and content the page title, URL, image, and a brief description. Knowing what keywords or phrases to use for each of these will also boost your website’s listing.
WEBSITE DIGITAL MARKETING FOR SURGEONS
Knowing your audience is essential when building your website. Using SEO, linking to relevant social media for people to follow, and keeping it up to date with new posts and information will make a website easier to navigate. Putting the website URL somewhere on your social media pages will make it easier for potential patients to find your office and make an appointment with the best Orthopedic Digital Marketing possible.
Learning all of this information and implementing it on your own can be challenging. That’s why at Prescription PR, we can take the reins for you. Our trained staff knows just how to use social media, SEO, and website building to make the best Orthopedic Digital Marketing for you. Contact us about helping to boost your advertising today!
Trends for Cosmetic Surgery
In recent years, cosmetic surgery has shifted from practice for the rich and famous to being sought out by many different demographics and income levels. Practices use to put out advertisements in a magazine, or a local paper, to invoke a feeling that the reader wants to look like the picture. Nowadays, with the developments of the internet and social media, people are pickier than ever before. Over half of people search for cosmetic surgery practices online.
Engaging With Your Target Patients
Ensuring you are engaging your clients is so important in growing your client base. Patients want to feel like they are receiving a customized-to-them experience from start to finish. Some ways you can make sure your clients feel as though they are getting that experience are:
- Encourage previous clients to leave testimonies about their experience, as new clients will see these as a great indicator as to if they want to use your practice.
- Encourage clients that have used your service to refer their friends, families, or coworkers. A referral from someone you know speaks volumes!
Messaging applications have a monthly usage average of 5 billion users! That is a significant opportunity to engage customers and receive new ones. You can make a profile for your practice on apps such as WhatsApp, Facebook Messenger, Instagram, and Twitter to message your clients and give them an easy way to contact you with non-urgent inquiries that don’t necessarily need instant replies. This can help facilitate your overall strategy when it comes to digital marketing for surgeons.
Leveraging The Internet
The internet has become a significant part of everyone’s lives. So much so that there are internet standards that clients have. They have a certain outlook on how your mobile presence looks. If your online presence isn’t up to par, some may be put off right off the bat. So many people believe that an excellent online presence is almost as significant as good medical care! Make sure your online interfaces are a part of your digital marketing for surgeons.
Facebook is now mostly used by the older generation, people 55 and older. This group of people makes up a larger share of the platform than any other demographic. If your target audience is 55 and older, Facebook is where you may want to focus your social media presence.
On the other hand, Instagram is most among younger people, 30 and under. You can post disappearing stories, visual posts displaying before and after photos, and even short videos showcasing different parts of your practice. If your target audience is the younger generation, 30 and younger, make sure Instagram is part of your digital marketing for surgeons strategy.
82% of people say they search for healthcare through a search engine. Given this fact, utilizing search engine optimization is critical to ensure clients looking for the services you offer can find you and not another plastic surgeon. SEO can be done using various techniques such as:
- Writing blog posts relating to your practice
- Using phrases people use to search for your fields offerings