Online Reputation Management Strategies

In the fiercely competitive healthcare industry, reputation is everything. Having a positive patient-doctor relationship is a critical driver in the perception of your practice. While the occasional unhappy patient may be inevitable, the situation can become complicated if they leave negative reviews online. The key to reducing a negative review’s impact is having a sound physician reputation management strategy. At Prescription PR, we offer reputation management services to increase positive reviews and keep negative ones at bay. Continue reading to discover some of the best online reputation management strategies. 

Online Physician Reputation Management Strategies

A solid online reputation contributes significantly to your practice’s perception. Not only can your reputation attract prospective patients, but it can also turn current patients into online advocates and drive business to your practice. To improve your online reputation, consider these physician reputation management strategies:

• Online review monitoring – This may sound like a simple strategy, but many practices do not pay attention to their online reviews at all. Every practice should have a listing on Google since Google My Business reviews are the most searched for aspect. In addition to the general review sites, it’s important to have reviews on websites specific to your industry, like ZocDoc or HealthGrades. You should also be driving satisfied patients to review sites and unhappy patients towards customer service. 
• Highlight patient reviews on your website – Patient reviews create social proof, and with their permission, you can highlight relevant reviews on your website.
• Response plan – It’s essential to know what is said about your practice online, but action will improve your reputation. Our team will take the time to respond to both positive and negative reviews promptly. 
• Create on-brand content – Branding is another side of physician reputation management. It’s essential to be consistent with your brand’s message and tone. The content prospective patients initially encounter will shape their perception of your practice. Having a solid strategy allows you to project yourself in a way that you want to be seen. 

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Online physician reputation management is an essential part of your marketing strategy. At Prescription PR, our team will set up a solid plan to navigate online conversations, manage negative reviews, and encourage positive sentiments. To learn more about online reputation management, be sure to contact us today!