Healthcare Social Media Trends

Healthcare Social Media Trends

With the continually growing popularity of social media, if you are in healthcare it is important to make sure that you are staying up to date with current trends so this way you can better prepare your practice for success. At Prescription PR we understand that it is not easy to do this because your main focus is to treat patients. That is where we come in. We understand the benefits of healthcare marketing and know what your business needs to help stand out from the competition. 

Social Media:

The advantage of being present on social media is that it lets you communicate instantly with your patients in real-time. Not only will you be able to talk to your patients but you will also be able to create relationships to help make them feel more comfortable. The average user spends about 2-hours and 20 minutes on social media. Social media is always changing, which means your strategies on these platforms should as well. Prescription PR will stay ahead of all the current social media trends, and keep your accounts active and engaged.

Healthcare Marketing Trends in 2020:

Marketing in today’s day and age is a no brainer. There are few better ways to get your practice right in front of current and prospective patients than through the social media platforms that they use every day. Patients regularly use social media to read reviews, gather information, and share reviews about their past experiences with certain businesses. Through the use of social media, it can help guide the patient to the right practice which could be you. Here are some trends in 2020 to consider when planning your social media strategy.

Utilizing Private Social Media

Community engagement marketing is becoming increasingly popular each year and 2020 is no different. Taking advantage of private Facebook Groups and engaging with those audiences is a great way to get patients continually engaged with your platform. You can create groups for each patient segment you offer or as it makes sense in order to build brand loyalty to your practice which not only translates to more appointments from current patients but also helps build brand advocacy leading to increased word-of-mouth marketing.

Get Employees Engaged

Encouraging your staff’s involvement on social media is a great way to improve engagement and keep the conversation going. Happy employees are often the best advocates for your practice, so getting them to follow, like, and even post on the company page is a great way for you to reach new audiences and build trust.


TikTok has exploded since 2019 providing physicians great opportunity to enter new markets. The market share of TikTok users are overwhelmingly Generation Z and Millennial (50% of daily users are under the age of 34) however the market share growth is progressively getting older. TikTok presents a unique avenue for physicians to present information in a fun and informative way.

View this post on Instagram

A post shared by RM Leslie, MD (@drlesliemd) on

View her account on TikTok that now has nearly 12 million video likes as of April 2020.

The major takeaway from TikTok is that there is a demand for the informality and expediency of information that TikTok is fulfilling. Adding TikTok to your social media strategy presents large opportunities for providers.

Utilizing Paid and Organic

Gone are the days where organic social media is enough to see an ROI from social media. You must employ both an organic and paid strategy to achieve proper branding, optimal channel growth, and the potential for new patient leads. Unlike SEO, where you are working towards improving visibility to those looking for your services or expertise, the social media user is a casual observer who you must get their attention. They are likely not looking for your services specifically, so utilizing both paid and organic will help you to get your brand recognition going while also getting new patient leads/new audiences at the top of the marketing funnel.

What We Do – Healthcare Marketing:

As a healthcare professional you should not have to directly manage your own marketing and also have to care for your patients.  Our mission is to increase quality targeted patient volume while effectively maximizing the most profitable areas of your practice. Here at Prescription PR, we offer several different services including the following:

  • SEO
  • Social media
  • Reputation Management
  • Physician Liaison
  • Website Development
  • Newsletter Marketing 

And many more!

Contact Us:

If you would like to get more awareness of your business but do not know where to start, we can provide you with all of the information and tools that you need to help get your business social media accounts up and running. Please feel free to give us a call by visiting our website and seeing what we have to offer. 

Your practice. Our passion.