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SEO Strategies That Google Rewards

8 - SEO Strategies That Google Rewards - healthcare-marketing-strategy

SEO Strategies That Google Rewards

Is your medical practice currently going through a lull of patient activity?  One of the easiest ways to fix this is by improving your practice’s website! As a medical professional, your main focus should be providing your patients with quality care! So why not let Prescription PR take care of your healthcare marketing strategy?  By implementing various SEO strategies, we’ll be able to drive traffic to your website and increase the number of patients that walk through your doors!

Choose Keywords Carefully:

Keywords are an essential part of driving traffic to your website. Prescription PR will be able to determine which keywords will work best for you and seamlessly implement them throughout your website. To help pick which keywords are most beneficial, we will do the following:

  • Consider what potential patients would be searching for.
  • Look for keywords competing practices have been using.
  • Use keyword research tools such as Nightwatch.
  • Analyze which keywords have yielded the most results.

Create Quality Content:

Creating content that prospective patients may be searching for online should also be considered in your healthcare marketing strategy. Creating relevant content will keep patients on your website, and show you are a reputable source of information. This can increase trust felt towards your services. Pairing content pieces with keywords will work wonders. Prescription PR will draft up content for your approval, and make it easily accessible on your website.

Have No Dead Pages:

The purpose of each page on your website should be clear and concise. They should not just contain a picture or be home to excessive amounts of meaningless words. Prescription PR can help build a vibrant website filled with enriching pages for clients. A clear, well put together website will quickly rise within Google’s ranking.

Properly Utilize Meta Description:

A meta description is a 160 character snippet used to summarize a website page’s content. Utilizing meta descriptions as part of your health marketing strategy will surely be rewarded by Google. Prescription PR will input keywords and properly summarize the content within the 160 character description. The benefits of doing so include:

  • Keywords appear bolded in search results.
  • Top social networks use meta descriptions when content is posted.
  • Social bookmarking networks use them as well.

Prescription PR And Your Healthcare Marketing Strategy:

Prescription PR wants your practice to thrive!  With patients looking for care every day, we can make sure your website is found by all those who need it. Contact us today to learn more about how SEO strategies can be beneficial to you! 

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Prescription PR
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Healthcare Marketing Strategy


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