As SEO/GEO Coordinator at Practice Collective Inc., I build the search strategy for my clients. That means figuring out what patients are actually searching for, identifying and fixing what’s holding a site back, and planning content that brings the right people in not just more traffic, but the traffic that becomes appointments.

I’m a SUNY Oswego graduate from Port Jefferson Station. I have a younger brother I’m very close to, and I love spending time with him and my parents. I’m competitive by nature, so most of my free time goes to soccer, pickleball, the gym, or snowboarding in the winter. Country music is my default, and I root for the Boston Red Sox and the Buffalo Bills, which makes me something of an outlier in a mostly New York office. My coffee order is cold brew with caramel, almond milk, and Splenda. My motto: build a life you’re proud to live.