You may be asking yourself “What is Mobile-First Indexing?”. Mobile-first indexing is Google’s latest strategy to make the web more mobile friendly. In short, mobile-first indexing means that Google will begin to use the mobile version of content on the web to determine website rankings in search results, which will ultimately affect SEO practices. Based on consumer behavior, Google has determined that consumers are more likely than ever before to browse the web on smartphone and mobile devices. The mobile-first strategy is Google’s efforts to improve the experience for mobile users. It also means the more mobile-friendly your website is, the more likely it is to be picked up by Google.
While this strategy does favor mobile content for indexing purposes, it is called mobile-first, not mobile-only. What this means is that Google will favor and crawl mobile versions of websites more frequently than non-mobile content.
This will inevitably mean changes for websites should take place, but there is no need to panic – Google will be rolling out this shift over time. However, if there was ever a good reason to upgrade your website, now is the time.
If your website has responsive web design, there is no need to worry about making drastic changes, as the content on your webpage will appear the same way on mobile as it will on the web. However, even with responsive web design, it’s important to check for optimization of load times and responsiveness.
Mobile page speed and loading page are two of the most important factors when considering a mobile-first design. In addition, Metadata and structuring your data appropriate are integral to optimizing for Google’s mobile-first strategy.
At Prescription PR, we offer various web development packages, from updating your existing website to a mobile-first index friendly version, to a complete website overhaul. With the implementations of mobile-first and the constant changes that Google makes as they gather more data about consumer-data, the best way to stay ahead of the curve is to have a dedicated team that understands what is happening in the web industry and who can help you optimize accordingly. If you are still asking yourself, “What is Mobile-First Indexing?”, contact Prescription PR today for more information about our website development services.