As more people begin to use social media, companies have to appeal to them by creating an account and marketing themselves on it. Here at Prescription PR, we have quite a few healthcare marketing techniques to help you create a successful marketing campaign. If you are looking to improve your social media marketing, keep reading! Our healthcare marketing techniques help increase the flow of organic traffic from social media to your original website.
When beginning their social media journeys’, most businesses create an account on every social media platform to reach more people, but this doesn’t usually lead to a larger reach. Instead, it’s crucial to know who your target audience is and what platform they are most commonly on. Physical therapists, for example, shouldn’t make an account on Pinterest, but instead on twitter where the platformed is more structured for conversation. Once you’ve found the platform that best fits your business, incorporates hashtags and keywords which will help your community find you and help you find other accounts like your own.
Although the reason for making social media is primarily to market your business, adverts and strict marketing posts can push users away from your account. Try to use your account to educate people on what your business does and include other educational information that pertains to your company. Using your expertise to educate others not only increases your reputation, but it also gives potential clientele an idea of who you are as a person.
A large part of social media is the social aspect, of course. One of the best healthcare marketing techniques is creating and participating in your community online. Through interacting with your followers and other accounts similar to your own, users will feel more connected to you and your business. The creation of a community usually relies on two-way interaction. Instead of just expecting followers to like and share your post, you must do the same for them to increase your engagement. It is important to not only answer questions and concerns that your followers may have but also to link your followers to your website so they can find in-depth information and answers to their questions. This will increase traffic to your website while creating a bond with your community.
Because of platforms like Instagram and Youtube, visual posts have become extremely popular. Most of the time, text posts are swept under the rug or are “too long to read” for some. Visual posts, whether it be a photo, a graphic, a chart, or a video, attract more attention and can help to synthesize information for the viewers. Another aspect of visual posts has become popular with the installation of Live Streaming. Live streaming on Instagram, Facebook, or Youtube creates a space for your followers to get to know you and your business by being able to ask questions and converse in real-time with you.
Chatbots have become more popular as businesses are infiltrating social media. Chatbots, like the ones on Facebook, help to create a personal experience for the user that has questions, while letting you get your work done in peace. By providing the chatbot with information about your company, the chatbot can answer users’ questions, encourage sales, and even simply converse with the user. While you may not always have the time to personally interact with your community, Chatbots are a great way to keep the individualization without stressing yourself out.
We know it can be difficult navigating the world of social media, but with these helpful healthcare marketing strategies, we hope to help ease that difficulty. Mixing and matching these tips, or incorporating all of them, will help increase the traffic to not only your social media account but also to your original website. If you are unsure of how to create your social media community, or just need assistance creating and posting content, contact Prescription PR today! We are committed to building recognition for our clients in any way we can.