Search Engine Optimization, or SEO is the process of making advancement to a website in order to obtain higher search engine rankings. SEO is a long-term process that is accomplished through targeting specific keywords to help increase website traffic and new patient form submissions. For instance, if you own a neurology practice located in Massapequa, New York, you would look to target keywords like “Neurologist in Massapequa”, or “Neurology in Massapequa, NY” as well as any towns that may be near by. It may come as a surprise but both of those search queries will yield different results in Google Search Engine and the results are subject to change daily. Which is why its important to perform monthly work to augment the website and to maintain the rankings you achieved.
Keywords are the foundation of search engine optimization efforts. Every day millions turn to search engines for information, and the phrases they use to find what they are searching for is what we look to target. For instance, if you own a neurology practice located in Massapequa, New York, you would target keywords like “Neurologist in Massapequa” or “Neurology in Massapequa, NY” as well as any towns that may be nearby.
GMB is offered to anyone who owns a business, and profiles are typically created on Google even without the business owner being aware. It is pivotal that you claim this profile and have the most up-to-date information.
Having original content on your website is crucial for SEO performance. Google can read the content on your website, and if it identifies content as plagiarised, it will negatively impact your keyword rankings.
Landing pages are a building block of search engine optimization. These pages are created to draw the attention of specific search engine users. We can target your intended audience and bring more patients to your practice using unique content.
Backlinks are useful for improving your domain authority and overall SEO performance. “Backlink” is a term used for websites that allow users to add a clickable website URL to their profile (EX: Facebook). Creating profiles on credible websites improves your domain authority and performance across multiple search engine platforms.
Domain Authority is a metric used in SEO to estimate how well a website will perform on search engines. This metric is typically on a scale from 1-100, one being the lowest score and one hundred being the highest.