01 Nov Features Your Homepage Should Have To Help Benefit Your Patients
In the digital age of marketing, your website will often provide the first impression of your practice. That is why if you lack in quality design, it can have potential patients searching elsewhere for care. Here at Prescription PR, we can work towards ensuring that this does not happen. From medical SEO to website building, our team of experts knows what it takes to bring patients to your practice. If you’re unsure of what features your homepage should have, we will provide you with those answers.
Easy To Use Navigation Bar
One of the most important features the homepage of your website should have is an easy to use navigation bar. If this is a potential patient’s first time on your website, they’ll likely want to go through the website to learn more about your practice and services. Having a well set up navigation bar will allow them to do this. We recommend using this feature to link to the below pages:
- Home.
- About Us.
- Services.
- Blog (where a good percentage of your medical SEO will take place).
- Contact Us/Request an appointment
Appointment Booking Forms
Another great feature to increase patient benefit is by adding appointment booking forms onto your home page. When patients find they have such easy access to a service like this, they may be more inclined to schedule an appointment right away instead of looking into other practices.
Additional Features To Add
Here at Prescription PR, our team knows how to build a website that peaks and retains patient interest. That is why you must work with our team should you be interested in revamping yours. In addition to what we have already called out, we also suggest the following features:
- Headlines.
- Calls to action.
- Testimonials.
- A secure communication channel.
- Mobile-friendliness.
Contact Us For Medical SEO
Medical SEO and website design might be the two most important things to focus on when trying to increase traffic to your website and waiting room. If you’re unsure how to complete these tasks on your own, our team at Prescription PR will be there to help. When you’re ready to make the changes to your website that are needed for success, be sure to contact our team to schedule a free marketing consultation today.
