With a combined 10 years of experience in the publishing world, Prescription PR knows the ins and outs of media buying from both the marketing and publishing perspectives. Our experience is unmatched to any other marketing firm with a complete understanding of advertising from start to finish.
With advertising cost-per-thousand (CPM) rates remaining high despite the recession, reaching the right demographic segments with your ads is more critical now than ever before. No longer can a media-buying schedule be set in stone two, three, or four quarters in advance. On the contrary, media buying is now a complex and constantly evolving process requiring ongoing market-and-cost research as well as continual contract negotiations and restructurings.
From pay-per-click (PPC) online search-engine advertising to broadcast-commercial placement to multimedia, video and print-ad production, Prescription PR is your one-stop foundation for a comprehensive campaign guaranteed to raise your visibility and patient count without draining your bank account.