02 Oct Marketing Strategies For A Small Medical Practice
Marketing Ideas For Clinics
When you run a small medical practice, you may think you’re already at a disadvantage compared to larger ones. However, just because your practice is smaller, it doesn’t mean your marketing efforts need to be. At Prescription PR, our team of expert marketers can help put your practice on the map and help bring a plethora of patients through our door. To learn about some of our excellent marketing ideas for clinics, please continue reading.
Build Your Online Presence
Building a substantial online presence is one of the essential marketing ideas for clinics in the digital age. Patients who need care are likely to turn to the internet when looking for a new doctor or practice. If you’ve correctly built your online presence, their searches can lead them right to your practice. Below are some ways your practice can achieve this:
- Using accounts on social media platforms.
- Updating your website to be more client-friendly.
- Monitoring and responding to postings on online review websites.
Host A Networking Event
Although this will not be possible during the COVID-19 pandemic, another one of our marketing ideas for clinics to keep in mind is to host a networking event. As a medical practice, finding ways to build referral relationships is imperative to your success. While you may not be able to compete with larger practices in terms of name-value at first, hosting a networking event can change this. Below are examples of how our team will help with this process:
- Compiling a list of potential invitees.
- Securing a venue.
- Managing all RSVPs.
- Designing marketing materials that are distributed during the event.
Send Out Newsletters
One of the final marketing ideas for clinics we’d like to bring to your attention is to send out e-newsletters. Our staff is composed of experts who can craft newsletters full of the information that will draw patients to your practice. A few examples of the topics we can write about include the below:
- New additions to your staff.
- The implementation of new treatment technology.
- How to avoid seasonal injuries.
- The importance of routine checkups.
The previously listed methods are but a few ways to drive success for your practice. At Prescription PR, we have a multitude of marketing ideas for clinics that can be used to the benefit of your practice. For more ideas regarding how we can work together, please don’t hesitate to contact our team today.