01 Mar The Most Important Best Practices for Physician Website Design
The Marketing Healthcare Industry With Prescription PR
As a Physician, you understand the importance of a patient’s first impression of your practice. In today’s day and age, most patients will begin their search for a healthcare provider online. Your website can say a lot about your practice. An outdated or low-quality website design can deter patients from making appointments, even though you provide high-quality services. At Prescription PR, we are leaders in the marketing healthcare industry, and website development is one of our many areas of expertise.
The Best Practices for Physician Website Design
Though you’re an expert in your field, you may not have experience in building a website. When a patient is searching for information regarding your practice, you want to ensure that they have a pleasant and smooth experience. Here are some essential practices for physician website design:
- Have A Mobile-Friendly Website: These days most people don’t access the internet from a desktop or laptop computer. Smart-phones are usually people’s go-to devices for surfing the web. If your website is not mobile-friendly, it can turn away prospective patients. Search engines also tend to rank mobile websites higher than traditional websites.
- Show Your Contact Information: Patients will usually visit your website for information regarding your practice’s physical address, hours of operation, and phone number. If your contact information is not on every page of your website, it can be frustrating for your patients. Accessible contact information is essential in the marketing healthcare industry.
- Insurance Information & Forms: Sure you have an updated list of which health insurance plans you accept at your practice. Every healthcare practice has forms that are used to gather information from new and returning patients. It is helpful to have these forms posted on your website so that your patients can print them out, complete them at home, and bring them to their appointment.
- Share Quality Content: Having a beautifully designed website is great, but looks aren’t everything. Posting high-quality content that implements SEO keywords can help drive traffic to your website organically and improve your SEO ranking.
At Prescription PR, we are experts in the marketing healthcare industry, and we help our clients bring in business by creating quality content and designing polished websites. Let us help you set your practice apart from competitors! To get started on your marketing journey and optimize your website design, contact our team today!