Many doctor’s spend their days helping patients and running their business. But the job of an MD is not just to treat patients, many are also entrepreneurs. In between patients doctors have to deal with the behind the scenes things that keep a business running. Many doctors deal with so much in a typical day that their entrepreneur role may not seem as important. Marketing often falls to the sidelines and is forgotten about as it seems time consuming and overwhelming.
Some doctors don’t like marketing their practice as they feel that it is too much like selling their services. In today’s world, marketing is the first thing a customer sees or knows about your practice. Their first impression comes from online or in the media, so it is important to regulate this to make the best first impression possible. Entrepreneurial doctors are ones that have already accepted that marketing is an essential part of running a company and have started to use this in their favor.
Marketing helps to create a business and focuses on the importance of the customer, which in healthcare is the patient. Without customers a business would not be sustainable so it is crucial to a business to cater to their needs. A successful business is one that can identify the needs of the customer and then provide a proper solution to those needs. By addressing all the potential needs of a customer a business can build trust with them to create a relationship.
As a doctor and entrepreneur it is important to always think of the patients first. Looking at the company through the eyes of the patient allows the doctor to see any shortcomings that may exist in the way they currently market the business. It might seem like a lot to not only be a doctor but also a marketer but it allows your business to thrive and accommodate all of the patients needs.