05 Jun What Should Practice Owners Be Doing Now To Invest In Their Marketing?
Healthcare Marketing Ideas:
With so much uncertainty surrounding the global landscape, it can be difficult for businesses and medical practices alike to know what decisions on marketing they should be making. While everyone has taken a hit, finding ways to navigate through the pandemic will have you one step above your competitors when it finally passes. At Prescription PR, our team is committed to keeping your practice successful. We have a wide array of healthcare marketing ideas we can implement, and we want to tell you which ones you should be investing in to benefit your specific needs.
Blogs and Backend Content:
Being one of the top results on a search engine will work wonders for keeping a flow of patients to your practice. While our team can implement multiple practices to make this happen, one of the most beneficial ways to do this during COVID-19 is through the creation of blogs and backend content. This content will be posted directly to your website, and through utilizing keywords and anchor links, it will have a positive effect on your ranking. Blogs and backend content also allows you to directly display to past, current, and future patients how committed you are to their health and well being at all times. Some great examples of what our team can write about include:
- The benefits of telemedicine.
- Easy at-home workouts.
- How patients can remain pain-free during COVID-19.
- Seeking treatment while still social distancing.
Advertisers have been flocking to social media for many years now. During the current pandemic, social media marketing is now more beneficial than ever. Platforms such as Facebook, Twitter, and Instagram allow us to stay connected virtually when we cannot do so physically. At Prescription PR, we consider social media marketing to be at the top of our list of healthcare marketing ideas. Our team can help manage your accounts, create a following, and draft posts that will keep patient interest focused on your practice.
One of the final healthcare marketing ideas we recommend practices invest in is website revamping. Since physical visits to your facility may not currently be an option for patients, your website will provide them with a first impression. Practices with a cluttered, non-aesthetically pleasing design can turn patients off of their services without even administering them. With your input, our website designs can create a vibrant, user-friendly website that will get patients interested in your practice. Below are just a few aspects of your website we’ll be happy to help redesign and revamp:
- Color schemes.
- Landing pages.
- Home page navigation bars.
- On-line form.
At Prescription PR, we have helped many practices increase their patient count over the years. In these unprecedented times, you’ll need a team of experts to help you determine which healthcare marketing ideas will be most beneficial to your practice. For more information about what you should be investing in, and how we can help, contact us today.