How Should You Be Promoting Your Medical Practice in 2020?

healthcare marketing 2020

How Should You Be Promoting Your Medical Practice in 2020?

With competition between healthcare providers at an all-time high in recent years, you must always make strides towards growing your practice. However, this is nearly impossible to do without a sound healthcare marketing 2020 strategy for this year. If you want your practice to succeed, but are unsure of what aspects of marketing should be implemented into your plan, our team at Prescription PR is here for you. We will create a step by step strategy to help you get the most referrals possible so your practice can thrive.   

Build An Accessible And Easy To Use Website:

Websites often offer a first impression of your practice to many potential clients. Having a sloppy website that does not hold relevant information will have people hesitant to schedule an appointment with you. That is why having an inviting, information-filled website is so important to healthcare marketing in 2020. Patients who can dive through a website that contains pertinent information to their dilemma will be more inclined to visit that practice. At Prescription PR, our team will create the perfect website to help build your brand and show potential patients your commitment to excellent care.

Get On Social Media:

If you want to succeed in promoting your medical practice in 2020, one of the most important things to do is have a presence on social media.  With over 3.5 billion people actively using social media, failing to use these platforms will have you missing out on reaching a mass amount of patients.  Studies have shown that over 90% of people use social media to find and share healthcare information. Platforms such as Facebook, Twitter, and Instagram allow you to connect with potential patients in real-time and foster the relationships necessary to gain long term clients.

Create Relevant Content:

Once you have an established online presence with your website and social media accounts, the next step to take to promote your practice is to create relevant content.  At Prescription PR, we offer content creation as one of our many healthcare marketing services designed to increase patient engagement with your practice. The content we create will vary from blogs or SEO geared content that share relevant information about your practice to Facebook, Twitter, and Instagram. By incorporating original content into your marketing strategy, our team will help you achieve the following:

  • Increase brand visibility.
  • Drive traffic to your website.
  • Encourage positive discussions about your practice on social media or review sites.
  • Improve your rankings on search engines.

Contact Prescription PR For Healthcare Marketing 2020:

Prescription PR was founded to help medical practices overcome the difficulties of running a successful practice while also trying to implement a successful marketing strategy. Our ears are always to the ground, and we are constantly in the know about what needs to be done to optimize your marketing strategy. If you’d like to learn more ways to promote your medical practice in 2020, contact us today to schedule a marketing consultation! 

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