02 Jun How Is Your Practice Communicating New Coronavirus Business Policies
Healthcare Marketing 2020
The COVID-19 crisis has uprooted life as we know it. If this pandemic has caused your medical practice to update its business policy, you’ll need to effectively communicate this to the public. At Prescription PR, our team will help you do just that. We have a finger on the pulse of all the hottest trends in healthcare marketing in 2020 and will create the perfect plan to spread your policies.
Running and designing a user-friendly website can be a difficult task to complete on your own. A lot of technical aspects go into keeping websites running, and our website designers at Prescription PR are well versed in doing so. If you’ve made changes to your policies directly related to the coronavirus, using your website to update patients about them is a great way to start. Our team can create a pop-up that will be shown as soon as your website is accessed so patients will immediately know you’re doing your part to keep them and your staff safe. Beneficial updates that are worth calling out can include:
- Changes to normal business hours.
- Limits on the number of patients that can visit your facility at one time.
- The offering of telehealth and telemedicine.
When it comes to healthcare marketing in 2020, you mustn’t overlook the benefits social media can bring. Building a following on social media platforms will allow you to connect with patients instantaneously. Our social media experts can draft posts for you that dictate your updates, and even send direct messages to your followers if you wish. Some of the platforms we’ll help with include:
Emails and Eblasts:
Did you know that the first thing most people do in the morning is to check their emails? As a result, what better way is there to inform people about any updates than by sending them right to their virtual inbox. From standard emails to newsletter content, our team will layout all updates in an easy to read manner so you can get your point across.
With the COVID-19 crisis still at large, healthcare marketing in 2020 has never been more important. Finding a way to maintain your patients during these difficult times will set you up for success in the future. For more information on the ways you should be communicating new business policies, or other marketing ideas, contact us today.