Healthcare Digital Marketing

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Healthcare Digital Marketing

Why You Should Be Responding To Your Patient Reviews

7 3 1024x1024 - Healthcare Digital Marketing - healthcare-digital-marketingIn today’s society patients are now relying more and more on the internet to determine whether or not they will visit your practice. Many of these reviews can have a positive impact on your practice, yet there will always be the few negative ones that come around. While you may want to just ignore them, it’s more beneficial to respond to them. A critical part of your healthcare digital marketing strategy should be responding to these patient reviews, both negative and positive. By doing so you will help build your online marketing efforts.

Why should you want to respond to patient reviews?

Responding to online reviews is one of the easiest ways to connect with clients, but for some reason, it is the most overlooked. Here are some main reasons why responding can be a very beneficial healthcare digital marketing strategy:

  1. It lets the world know that you care about all of your customers
  2. It helps to increase the lifetime value of your patients: When responding to patient reviews it allows you to market to existing customers. Most review platforms give your customer a notification that you have responded to their review. This is an easy way to make your customers feel appreciated, likely making them return. 
  3. Enhance your SEO efforts: After every customer reviews your practice whether negative or positive it allows for you to have an opportunity to provide SEO value to your practice. When responding to each review it allows you to add context about your patient’s experience to your practice. It is important not to overdo it with your keyword in your response because it can lead it to sound like it isn’t authentic. 
  4. Attracts new customers who post reviews. 

 How to respond to patient reviews that still follow HIPPA:

Though responding to patient reviews is a key healthcare digital marketing strategy it is important that you don’t disclose important and protected health information. Here are some ways to make sure that you don’t:

  • Never acknowledge that the person reviewing was or is a patient.
  • Focus on the positive by posting a response that demonstrates a commitment to improving the experience of your patient.
  • Don’t ask patients to remove negative reviews, instead work on how you can change your patients once negative experience to a positive one. Also by asking a patient to remove a negative comment, it could lead them to leave more negative commitments. 

Whether negative or positive you should respond to each of your patient’s reviews, but sometimes it may be difficult knowing what to say. At Prescription PR we specialize in healthcare digital marketing and are here to help you learn how to interact with past, current, and future patients. Feel free to visit our website and set up a free consultation! 

Healthcare Digital Marketing Trends for 2020

16 1024x1024 - Healthcare Digital Marketing - healthcare-digital-marketingInnovations in technology and the internet has made connecting with people easier than ever before. For practices, this means there are always many and more effective ways of reaching out to patients. However, keeping up with the ever-changing landscape of digital marketing is a focal point of many digital marketing companies worldwide. In this post, we will take a look at a few digital marketing trends for the coming year, and how you can benefit from them. Contact us at Prescription PR to get the competitive edge you need, and take advantage of our healthcare marketing techniques.

Digital Marketing Trends for 2020

Every practice wants its digital marketing campaigns to be on the cutting edge of the field. With changes and innovations happening constantly in this field, it can be a scramble to keep up. If you want to use the best healthcare marketing techniques, reach out to us at Prescription PR and see how we can help you keep your digital marketing up to date in 2020.

Insight/Data-driven marketing:

Improving data-driven marketing and analytics has become a key goal for many practices and in digital marketing in general. Correct use of these key tools can optimize digital marketing plans and increase your business performance and relevance online. Better data analysis can provide a deeper understanding of patient preferences and needs, and show the best avenues to reach new and existing patients.

Interactive content:

Practices have been looking for ways to cut through all the noise in digital marketing, and patients are looking for new experiences to engage with. In 2020, more interactive ways of marketing and reaching out to patients will catch more eyes and more attention than previous methods. Current event posts, videos, live streams, quizzes, polls, and even VR are all ways to have more engaging communication online. Interactive content will stand out more, keep people interested and stay on your pages longer, and is more shareable between.

Content marketing:

In terms of digital marketing, the content has always been one of the most important factors in your relevancy online, and that trend will continue into 2020 and beyond. Having high-quality content can show visitors and patients your expertise in your field. Optimized content is what gives you better exposure from search engines as well, and with technologies like voice search growing, long-tail keywords are becoming more and more effective and important. 

SERP position:

For many years, being first in the SERP position was the best possible outcome from any SEO campaign. However, with changes to many search engines, there is a new top spot. SERP position 0 is the place to be now, which features a bit of text from the website that may answer user inquiries right away now. This something that can be difficult to garner but yields amazing results once achieved.

Chatbots:

Having a chatbot on your website has become more popular over the last year, and will continue to be a growing trend in 2020. Having a chatbot to communicate with visitors and patients s in real-time makes your website more interactive, answers visitor inquiries and issues faster, and gives more personalized services and feel to your website. Additionally, chatbots can save visitors time, raises customer satisfaction, and with accurate and helpful chatbot conversion rates and repeat visitors increase.

Looking for healthcare marketing techniques?

The field of digital marketing is always evolving; adapting to changes and growing marketing plans is a core part of any digital marketing program or company. To keep up with the top healthcare marketing techniques, contact Prescription PR and see how we can help!

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