Local SEO, or local search engine marketing, is the practice of using SEO to target specific areas or local areas that you provide your services or goods in. A large portion of search queries for services and goods include a local factor or have local intent. An example of this would be a person looking for a podiatrist. If the potential patient just typed in “podiatrist” into a search engine, they could get results that range in area or specialty. However, if they searched “podiatrist near me” then the search engine will try to give results in nearby areas of the person. So as a service provider or business, you can use local SEO to show search engines where you are located, and show up in the local people’s searches. If you want to boost your online presence, especially in the local communities you work in, reach out to us at Prescription PR and make use of our healthcare marketing techniques today!
SEO has become an important part of marketing strategies for most businesses in the current age. Boosting your online presence is an important part of modern marketing, but competing against large entities (such as Walmart) can be overwhelming and difficult. However, with the use of the right marketing techniques, you can gain a great boon to your businesses and practices. Contact us at Prescription PR so we can use our healthcare marketing techniques to give you the competitive edge you need on your online marketing. One of the marketing techniques that can give you the edge is local SEO targeting.
The main benefit of local SEO is being able to connect with people in your local communities. Instead of random businesses and healthcare offices appearing in peoples’ search results, they would rather have local options shown and are more eager and able to use local services. With the use of proper local SEO, you gain a stronger online presence in your local niche searches. Local SEO also lets you rank higher when someone is searching for the services you provide if you are in the area. People, such as patients, like to use local services and healthcare providers. This increase in local niche web presence allows more people that are in your area to see your business and services when they need it most, leading to more calls, appointments, and patients. Being in the same area as the patient also gives you more repeated visits if the person needs more services that you provide, giving you repeated business. Additionally, using local SEO will increase your overall website traffic and, with local community content, increase your local community outreach.
With the proper use of SEO, many businesses can boost their online presence and website traffic. With more specific techniques like local SEO, you can focus your outreach to a more local area or community. Contact us at Prescription PR, and let us help you boost your online marketing with our healthcare marketing techniques.