We’ve come to expect reliable, relevant and timely information from the internet, and now the internet has become a primary source for patients to scope out local doctors. When it comes to searching for health care, for patients, location is a key factor. To ensure that your practice is coming up in localized google searches, you must utilize search engine optimization (SEO) to reach your intended audience, here are some tips on how to optimize SEO:
Keywords are Key:
Make sure you are including the right details in your description and on your website. Be sure to be blatant and specific regarding location, specialties, services, suburbs. ect.
Directions and Maps:
For easy access for patients, make sure you include a map, step by step directions to your location, pictures that are labeled with captions, and hours of operation. Also be sure to provide your address and contact information on every page of your website.
Be Loyal to Locals:
All major search engines have a local platform for businesses. Google + Business, Yahoo! Local, Yelp and Bing Places are all search engines that are used by the masses that can provide you with a priority listing in a localized search.
About Us and Contact Us:
Be sure to include individual names, locations and descriptions, as these play an important role in search algorithms.
Be as Fresh as Possible:
If your website is static, search engines will consider your business to be static and give your practice less priority when searching. A great way to keep your website fresh and active to foster continuous activity is to have a blog, post once or twice a week on relevant topics of interest.