03 Dec 2020 Social Media Trends
Long Island Social Media Marketing: What You Need To Know
When it comes to the digital age of marketing, even if you’re only slightly behind the curve, you increase the risk of falling miles behind the competition. To avoid this, it’s essential to work with a marketing company committed to keeping their clients in the loop. Here at Prescription PR, we are that company. As we brace for this new year, it’s essential to locate the trends that popped up when it came to Long Island social media marketing in 2020. For more information, please continue reading.
Being More Active
With COVID-19 and social unrest dominating the landscape of 2020, many brands took to social media to show how they would help. In the past, both brands and companies tended to steer clear of issues outside of their practice. However, it looks like that is no longer going to fly. Both employees and patients want to do business with those who care for others and do not explicitly use social media to profit. When working with our team this upcoming year, one of the Long Island social media marketing strategies, we will likely recommend using these platforms to show how you make a difference in your community.
A New Platform Emergences
One of the most significant changes to the social media landscape is the emergence of the new behemoth, Tiktok. With everyone stuck in their homes for most of the last few months, Tiktok rose to fame. This platform hosts a plethora of new marketing opportunities and allows for a new form of content for your practice to create. And when it comes to Long Island social media marketing, it’s essential always to remember; content is king.
Trends To Continue Tracking
Thanks to the layout of social media, it is an ever-changing landscape. That is why it is so important to continue tracking the trends we are currently seeing right now. While you’re focused on providing clients with quality care, we’ll handle the rest. Trends that are likely to continue into 2021 include:
- The older generation is starting to increase their usage of social media.
- More people are using social media to do product/service research as opposed to solely using search engines.
- Larger companies are beginning to increase their social media marketing budget.
Schedule A Consultation For Long Island Social Media Marketing
As a practice owner, keeping up with the new social media trends can be difficult. Fortunately, our expert staff at Prescription PR can help. By scheduling a consultation with us, our team will break down the Long Island social media marketing strategies that will be the most successful. For more information, be sure to contact our team today!