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Marketing for Psychologists on Long Island

Marketing for Psychologists on Long Island

Marketing for Psychologists on Long Island

SEO For Psychologists – Prescription PR Specializes In Marketing For The Healthcare Industry

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Meet the owners of Prescription PR: Lee Sommers & Amanda Carnesi

The main goal of any marketing strategy is to focus on the best opportunities to increase sales – which in simple terms means get more clients! It’s your job to make your services known in the community and get people to come to your practice. Here at Prescription PR, we want to give you some helpful tips on how to successfully market your brand as a psychologist. If you are looking for a company that specializes in SEO For Psychologists, we can help you!

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  • Get your brand out there! In addition to a mix of traditional advertising such as print, social media is extremely important.  Social media platforms such as FacebookTwitterInstagram, and Google+ are now being fully embraced by all age groups and demographics, and as a healthcare provider, it is important to have a fully integrated social media campaign. The healthcare industry may be ripe with brilliant minds and state-of-the-art technology but many practices lack the time or manpower necessary to reach out to and build long-lasting relationships with their patients.

 

  • You are the face of your brand – Your brand is different because you are certified to help people, you are selling a service rather than a physical product. Rather than choosing which restaurant to eat at, your clients put more time and thought into finding the right Long Island psychologist that will work for them, and that could be you! Patient feedback is essential as it can help attract new patients and help you to improve the perception of your practice. The number of online platforms available to leave reviews for any practice or business is increasing by the day and websites such as Yelp and Google+ continue to be incredibly popular not just with prospective patients but with search engines as well.

 

  • Keep your website updated. This should come as no surprise. If you are attracting all this new attention you want your website to be top notch. Make sure to keep up to date with your services, hours, and make the website overall easy to navigate.  How many times have you searched a business or practice in Google and looked beyond the first page? Chances are highly unlikely. Search engine optimization (SEO) refers to the process by which websites are developed in order to yield higher results on search engines such as Google, Yahoo, and Bing. This can benefit your psychology practice, through or expert on SEO for psychologists. These search engines use advanced algorithms to present the most useful websites as the top results.The marketing team at Prescription PR uses proven “white hat” methods of search engine optimization through unique user generated content as well as strong, keyword friendly links and tags. We will make sure the layout of your website is well indexed as we strive to organically create a seamless user experience.Our SEO for Psychologists strategy will increase traffic to your website by utilizing to the practices when it comes to:
    • Content: Search engines favor websites with strong, continuously updated, and media-rich user generated content.
    • User Experience: Does your website run smoothly? Are the pages within your website seamlessly linked together? We make sure your website is operating at peak performance.
    • Tags and Keywords: We ensure these phrases are relevant to your practice as search engines use them to account for your overall web optimization.
    • Social Media: Keyword strategy must also extend to off-site platforms such as Facebook, Twitter, and Instagram, we make sure they are consistent with your main webpage.

    Search engine optimization is just one piece of the online marketing puzzle. Feel free to call or e-mail us to see how SEO for psychologists can help your practice

 

  • Leave your business cards and brochures at other local businesses.

    The physician liaison is a relatively new role in healthcare but is increasing in importance.  As the ever-changing landscape of the medical field puts more pressure on private practices to generate referrals, the physician liaison is responsible for developing relationships with potential referring physicians.

    Prescription PR, experts on SEO for psychologists, also offers physician liaisons that go beyond just increasing referrals for your practice. Our physician liaisons have excellent communication skills and are proficient at building successful relationships between doctors and medical practices. The goal of our liaisons is not to “make a sale”, but to build a rapport with physicians and medical professionals while maintaining already-established channels for referrals.

    The reputation of your practice will also be enhanced with the addition of our physician liaison program. The healthcare industry is built upon trust between doctors and their practices as referrals count for a majority of new patients. A liaison is in constant communication with a strategic variety of practices that are tailored to your specialty and can provide you with valuable information about your competition within the industry.

    Physician Liaisons are a key part of any healthcare marketing strategy as it will help not only to build relationships and increase referrals but will also help give you a competitive advantage within your specialty. For more digital efforts, be sure to contact our expert on SEO for psychologists.

 

  • Volunteer in your local community! This should be your top priority. If you are trying to reach the people living in your community, it’s no question that you should be involved in making the community a better place. It may even be a good idea for you offer a free wellness seminar at a local community group. Get your name out there!

Contact Our Specialist On SEO For Psychologists

These five simple steps should help kickstart your new marketing strategy for your brand. Seize every opportunity available to get your name out there in your community. If you prioritize the people of your community they will think of your brand next time they need to make an appointment! If you need more help or are looking for an expert on SEO for Psychologists, contact us at Prescription PR by calling (631) 392-4255 ext 100.

The Psychology Behind Marketing – SEO For Psychologists

PPR Nov. Landing Pages 3 300x169 - Marketing for Psychologists on Long Island - seo, psychologists, blogThe appeal of any product or service is dictated entirely through consumer trust, while trust itself is often built through previous experience there are ways to foster trust without relying on history. Psychology and marketing are often paired with one another for good reason, since people often base their trust on emotional affection then a business can set the foundations of trust by appealing to their consumer base’s sensibilities. But how does this tie into acquiring new patients for your psychology practice? That’s where the experts at Prescription PR come in, with our SEO for psychologists specialty.

Among the most basic psychological marketing principles, priming is the most potent. To use an example of what priming is let’s look at Google, about a decade ago people would say to “look up something online” and after Google became increasingly prevalence the phrase “Google it” eventually became more common. When consumers associate your business directly with your service or product they have been primed and will remember your business whenever your product or service is mentioned. If a consumer is primed then your business will always be the first choice for them. Indicating the importance of SEO for psychologists in this type of industry.

Anchoring is a marketing technique similar to priming focusing on the information they receive. The guiding principle of anchoring is that people will pay more attention to the first piece of information they receive about a product. For instance, if a business is even marginally less expensive than other competitors consumers will associate your business with being the best bargain.

Local SEO For Psychologists – Call Prescription PR

Most businesses attempt to market their product through repetition and constant exposure and without an adequate understanding of consumer psychology, their attempts at advertising may be interpreted as spam and shameless promotion. PR agencies work as a third party between consumers and businesses to assist with how information about a business is received by the consumer base. If your business needs assistance with marketing Prescription PR is a PR agency specialized in promoting clinicians primarily through SEO and social media. Prescription PR also offers start-up consulting and physician liaisons if your medical practice prefers a more manual approach to their own marketing.

Outbound Links For SEO For Psychologists

Search engine optimization or SEO is the process of increasing the number of visitors to your website so it is among the first sites seen on a search engine like Google. When it comes to your psychology practice, an expert on SEO for Psychologists could be beneficial. There are a number of tools used to ensure that your website is among the most popular on a specific search or even on the first page. In order to be one of the first websites that come up, using relevant information from a trustworthy source is crucial.

With your website comes media platform management. Your usual Facebook, Twitter, Google +, and occasionally Instagram usually consists of owned content. Unfortunately, that is not always enough. While owned content that adverts back to your site is a key way to increase foot traffic, outbound links can attract new visitors. Outbound links can be informative and important as they allow your company to share useful knowledge from credible sources. When you find a quality source, the next step is to make sure it relates to your business. Using outbound links can also give useful insight on the newest findings, technologies, and resources of your company’s field.

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Outbound links will boost your SEO ranks and keep you at the top of the list. As a psychology practice, you’ll want your page at the top of the list. That’s why SEO for Psychologists is so beneficial. Useful links from credible sources such as news outlets like The New York Times, Forbes, or government organizations such as the Centers for Disease Control and Prevention can allow viewers to see the latest news, findings and technologies. More importantly, link-building helps search engine’s like Google understand your’s site position within similar articles and potentially favor it.

Outbound Links & SEO For Psychologists

If you’re still not sure you want to use outbound links, just think about how they can help promote your business’ services or products. For example, if your company specializes in dog training, an outbound link on the psychological effects for dogs while training from The Huffington Post helps Google recognize and categorize this webpage Thanks to that resource, your media site or blog can keep your ranking on the first page of a search engine or even improve its’ current standing. For local SEO for psychologists, give us a call today!

Call Us At 631-392-4255 For SEO For Psychologists Or Fill Out The Form Below

 

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