Grow Your Medical Practice With Our Marketing Agency

Prescription PR, is a Long Island-based digital marketing agency that understands the highly competitive nature of the healthcare industry. Our primary goal is to help a medical practice grow their patient base. Most patients have a multitude of options when selecting a practitioner or deciding if an elective procedure is right for them. To succeed in the competitive healthcare environment, a one-size-fits-all marketing solution is to limiting for medical practices. We focus on providing custom-tailored marketing solutions that deliver results for our clients while helping them properly portray the care and services that their practice provides. Our data-driven and comprehensive planning ensures we target internet users who are looking for your office but don’t know it yet.

ABOUT PRESCRIPTION PR

Prescription PR, a Long Island marketing firm, was founded after witnessing the challenges that medical professionals faced when trying to run their practice and implement a successful marketing campaign. Physicians should be focused on providing the best quality care for their patients; marketing and public relations should be left up to a dedicated firm with the right tools, resources, and connections necessary to build a comprehensive marketing plan.

Our mission is to increase the quality of targeted patient volume while effectively maximizing the most profitable areas of your practice. We want to help you with building a loyal base of patients that continually grows. Prescription PR will streamline your doctor’s marketing and public relations into a smooth and effective process. Our experience throughout the years has given us a keen understanding of what areas to focus on for immediate and effective returns.

As specialists in healthcare communications, we understand the life cycle from initial patient research all the way to insurance payment. Our individualized approach begins with an evaluation of your practice as we take all factors of the dynamic healthcare environment into consideration when crafting a client’s game plan.

WHAT MARKETING SERVICES ARE OFFERED?

SOCIAL MEDIA MARKETING

Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn are now being fully embraced by all age groups and demographics, and as a healthcare provider, it is important to have a fully integrated social media campaign. The healthcare industry may be ripe with brilliant minds and state-of-the-art technology but many practices lack the time or manpower necessary to reach out to and build long-lasting relationships with their patients.

Prescription PR is concerned with more than just creating social media profiles for your practice. We are in the business of social media integration and our team of doctor marketers looks to develop a deeper understanding of your practice, as well as your online goals and objectives. We take media planning very seriously so we can captivate an audience and build your brand.

Our strategy ensures your practice is fully equipped to achieve an integrated social media campaign:

• Identify the best platforms for maintaining and promoting your brand.
• Build relationships with patients.
• Target updates and posts at the time of day when traffic is highest.
• Inform patients of upcoming events or new products and services.
• Monitor any online discussions and conversations.
• Provide real-time customer service.

Prescription PR strives to create a unique personality for your practice that your patients can connect with on an authentic and intimate level. We believe a fully integrated social media presence can make a difference in the perception of your brand and can help to strengthen relationships with current patients while opening up new avenues for growing your practice.

If you would like to further discuss how an integrated social media presence can benefit your practice and help to grow your presence online, please contact us by phone or by e-mail and we will be happy to provide additional information or answer any digital marketing questions you may have.

PUBLIC RELATIONS

Public relations in broadest terms promote a positive message of your business or practice and strengthen the reputation of your image. In the healthcare world, however, not all public relations campaigns are created equal. New media has opened doors for the public relations field and many practices have underutilized the new and constantly changing trends that have developed as a result.

We believe there is a vision behind every business or practice, but in order to convey that message and successfully promote your brand, you will need a public relations firm with the right knowledge and expertise to develop an optimized and strategic communications plan. The rise of social media and the changing face of traditional mediums means a proactive public relations campaign will allow more people to hear the story of your practice.

Prescription PR can offer your practice a wide range of public relations services. Our program can utilize the following strategies:

• Increase brand awareness for both new and current patients.
• Publicize important achievements and milestones.
• Drive referrals to your practice.
• Develop valuable partnerships.
• Foster positive relationships with patients.
• Create and provide positive media coverage and opportunities.
• Provide crisis management.

Please feel free to contact us if you would like a consultation or would like to hear more information on how we can develop an effective public relations campaign for your practice.

REPUTATION MANAGEMENT

Patient feedback is essential as it can help attract new patients and help you to improve the perception of your practice. The amount of online platforms available to leave reviews for any practice or business is increasing by the day and websites such as Yelp and Google continues to be incredibly popular not just with prospective patients but with search engines as well.

There are a number of healthcare review sites online that most likely appear on the first page of search engines where a prospective patient searches for a practitioner. A practice can greatly benefit from positive feedback as it can instill trust and drive up business, but a bad review or a low rating can drive away patients. Having a high number of patient reviews can improve patient engagement and entice new patients to schedule an appointment.  Patients are increasingly finding new practitioners online and a doctor or practice can no longer afford to have visible negative feedback.

Earning good patient reviews is something every practice should strive for but every business will at some time have dissatisfied customers. It’s important that you communicate with your patients and encourage them to leave a positive review and try to remedy any patients’ issues before they decide to leave a negative review.  Prescription PR uses a number of different methods in order to both encourage praise online as well as help filter out and respond to negative criticism and complaints left on public review sites:

• Effectively deal with unhappy customers before they leave feedback online.
• Draft responses to complaints online in a polite and professional manner.
• Encourage patients to leave positive reviews.
• Monitor online review sites on a daily basis and alert clients to new feedback.
• Provide practices with advice on post-appointment satisfaction surveys.

The healthcare field is reputation-driven and it is important for doctors and other medical professionals to take customer feedback seriously. Please feel free to contact us by e-mail or by phone if you have any questions or would like to request more information on how Prescription PR can help with your online reputation.

E-NEWSLETTERS

E-Newsletters may be one of the oldest online marketing tactics but it is still a popular and effective form of communication. Texting and instant messaging may be the preferred method of staying connected for the younger generation, but for many people, e-mail is still their main way of communicating with others online. Sending an email newsletter is still a great way to stay in touch with your current and former patients and should be a part of your online marketing strategy.

The first thing most people do in the morning is to check their email, and studies have shown that e-Newsletters are still a viable and preferred source of news. Newsletters help to build relationships with patients and keep them engaged and informed about your practice while also increasing traffic to your website.

Prescription PR offers e-Newsletter services as a part of our comprehensive online marketing strategy. We help to announce practice updates and information, promote any upcoming events, and keep people in the know about what is going on in your field and within your practice. Please contact us by phone or email if you have any additional questions or would like more information regarding our e-newsletter service.

GRAPHIC DESIGN

How important is the image of your company to you? As a business owner and a healthcare provider, your brand is your livelihood. How you present that brand will leave a lasting impression on your patients. The right marketing activities will show how your practice is unique and will make you stand out from your competitors.

Prescription PR offers a wide range of graphic design services that can transcend the image of your company:

• Web design
• Logos
• Brochures
• Business cards
• Flyers
• Stationery and invitations
• Newsletters
• Press releases
• Trade show materials
• Media kits
• Infographics
• T-shirts
• Signage
• Traditional (print) and digital advertisements
• Banners
• Annual Reports

Great design is key to any doctor’s marketing campaign. Whether you are developing print or web marketing materials, keeping your brand and image consistent throughout will leave a lasting impression on current and potential patients. Design concepts are constantly changing and your practice needs to be on the cutting edge in order to be successful. Prescription PR can provide your practice with outstanding graphic design materials for a great price! Please give us a call or e-mail if you would like to know more about our graphic design services or how we can help develop your brand and image to bring your practice to the next level.

Please contact us by e-mail or by phone if your practice is looking for a new voice to help drive up referrals and establish new channels within the healthcare field.

How Can I Market My Healthcare Practice Online?

For any type of organization that serves the public, proper marketing is essential to success. In order for the company’s ideal model to work properly, the organization much identify its key demographics, attract a strong base of clients, and retain current clients by building relationships. Healthcare and medical practices are no exception to this idea. In order for a practice to prosper and continue, doctors must properly market their practice to potential clients, and foster strong relationships with current clients.

One of the best marketing tools used universally is the popular social media platforms. By properly using social media, businesses can closely connect with potential and current clients. This can help build and strengthen relationships. For healthcare practices, doctors can post and share information about their practice, as well as their field as a whole. This allows the client to better understand what the practice is all about. Doctors can also use social media platforms to share healthcare tips and news, to keep clients updated on the latest trends in the industry. Utilizing social media is one of the best ways to brand your practice as well as to help gently remind your patient base of the services you offer.

In terms of attracting new patients to your practice, uploading text content to your website is critical to raising your ranking within Google’s Algorithm. The term SEO is the synergy of strategies that help to increase your practice’s awareness through search engines like Google.

Content should be regularly uploaded:

• 300 words or more
• Industry-specific, conversational in nature
• The right ratio of target keywords for your word count
• The right ratio of outbound links for your word count- the quality, anchor text, and more

These are examples of best method strategies among various others that can help improve your visibility on Google. Google is the #1 way of reaching new patients online.

MARKET YOUR PRACTICE WITH PRESCRIPTION PR!

If you need help strategizing and implementing your digital marketing strategy, Prescription PR offers a strong array of services for healthcare and medical practices. By individually creating and executing a doctor marketing plan for each client’s needs. We will help build a strong and effective social media presence for the medical practice, as well as help foster relationships with potential referring physicians. We provide healthcare practices with the tools to take their marketing to the next level. Contact us today!

Frequently Asked Questions About Doctor Marketing

HOW CAN DOCTORS BENEFIT FROM A DIGITAL MARKETING PLAN?

If you’re a physician, and you’re not seeing a large number of new patients, having a resource for patients aside from word of mouth can benefit your practice tremendously. Getting patients from the internet could help you expand your practice and build your presence in your area.

WHAT MARKETING SERVICES ARE AVAILABLE FOR DOCTORS?

At Prescription PR, our primary marketing services for doctors involve website optimization for search engines, social media, newsletter marketing, and physician liaison.

HOW CAN HAVING A PHYSICIAN LIAISON BENEFIT MY PRACTICE?

Our outreach program is able to connect you with other physicians in your area. This helps you to increase the number of referrals that you receive month to month, thus increasing your regular patient intake.

WHAT IS THE SIGNIFICANCE OF MEDICAL SEO?

In the age of the internet, most patients are finding new healthcare providers through online search engines. You’re going to want to make sure your practice is right at the top of Google.

How Your Website Can Grow Your Medical Practice & Increase Revenue

Prescription PR is a healthcare marketing company with experienced marketing specialists who are constantly improving and tailoring their marketing strategy to multiply the number of referrals clients will receive from their website. Optimal website functionality and content are key to maximizing the number of patients who visit your website and increasing the volume of patients inquiring about an appointment through an internet search. To help doctors understand how valuable a website can be for referrals we wanted to fully explain how your website can increase patient volume online.

EVER WONDER WHAT DETERMINES WHAT PRACTICES WILL BE LISTED FIRST DURING A GOOGLE SEARCH?

72% of patients looking for a new doctor will use a search engine as their first way to find a practice. So how are search engines determining which doctors will get the most referrals and which will get the least? The algorithm created by search engines determines which websites are most useful based on website content, layout, and functionality. The process of optimizing your website to have your website show up as the first search results and increase the traffic to your website is called Search Engine Optimization. So what are the best ways to get your page in the best condition for Website Optimization? Here’s how:

• Create fresh and original content that is informative and relevant to the reader–  describing services and implementing a blog is a great way to increase useful content.
• Having strong and wisely chosen keywords placed throughout your content is an important part of any optimization strategy. Many websites fail to do this by not knowing exactly what keywords they should be using.
• An easy-to-use website is important as well. This means that the website should be mobile-friendly, contain understandable dialects, and be easy to navigate.
• Adding extras such as photos, videos, and links to social media will be the cherry on top of the perfect website for online traffic.

ARE YOU NOT SURE WHERE TO START IN REVIVING YOUR WEBSITE?

Contacting a marketing agency such as Prescription PR with experience and knowledge in Search Engine Optimization could be the first step in driving all local patients to YOUR business!

5 Common Marketing Challenges For Healthcare Professionals

The key to any successful medical practice is having an effective marketing plan. In order to do this, you need to be aware of the challenges you may face in maintaining steady patient traffic throughout the course of the year. While it may seem overwhelming, these challenges can be easily solved with the right plan. Below are the 5 most common healthcare marketing challenges.

• Differentiating your practice from the competition: What does your practice offer that differs from the local competition? Are you up to date with the latest in medical care and technology?   If that is the case, is this information available on your website and social media pages? If not, you may be missing potential patients.
• Building a recognizable personal brand: Do your website and social media show consistent brand imagery? The content you post will determine how your audience sees your practice. Our advice is to make sure that whatever you post is consistent with your practice’s identity across all channels.
• Consistently bringing in new patients: Do you have patients coming from a wide variety of providers as well as the internet? Depending on a select few providers and your current patient pool will only get you so far. Employing Search Engine Marketing tactics and Outreach to strategic offices in your area might be key to maintaining and growing your practice.
• Implementing a digital content strategy: Just like the advice you provide in your office, the goal of your online content is to have a positive impact on your current and prospective patient’s health. They rely on knowledge that a medical professional has, so the more helpful information you post, the higher the chance a patient will come in for services. In addition, content writing provides tremendous benefits in terms of search engine rankings.
• Promoting positive patient reviews: Positive reviews can be helpful in attracting new business. Making sure your office and provider’s profiles are claimed, allows patients to review their experience. Studies show that having no reviews can have the same effect as poor ratings. There are strategic marketing tactics you can employ in order to promote your happiest patients to review your practice online. It is also important to be prepared for negative reviews. Knowing how to respond to a negative review that will not only assist in fixing this situation but to convey to prospective patients your commitment to patient happiness and care, can make the difference between a prospective patient booking an appointment or not.

A common thread for all of these issues is that they can be time-consuming hurdles. Since time is money, placing these problems in the hands of healthcare marketing professionals will help you effectively tackle these challenges.  If are looking for assistance with marketing, Prescription PR can help. We understand the challenges that physicians face and use that knowledge to create a successful marketing campaign. For more information, email us at [email protected]. We look forward to hearing from you!

GETTING YOUR MEDICAL PRACTICE ON TOP

Have you ever researched something on Google and gone beyond page 1? Chances are you haven’t and statistics show most people do not. When marketing your practice you want to make sure your practice is on that first page. Using keyword search engine marketing strategies and having an organized optimization plan can help you get on the path.