Blog

December 8, 2017

4 Trends to Expect in Healthcare Marketing for 2018

Healthcare Marketing in 2018 With the end of the year approaching us, it is time to start looking ahead at the year to come and creating […]
November 3, 2017

Plastic Surgeon Marketing

Plastic Surgeon Marketing on Long Island     Are you a plastic surgeon seeking to increase patient referrals? A well-organized marketing strategy is what you need. […]
October 31, 2017

Are You Using Google My Business Effectively?

For those who haven’t yet, it’s time to hop on the Google bandwagon! Google My Business is a free and easy way for doctors and businesses […]
October 6, 2017

Healthcare Marketing In New York

Looking for Healthcare Marketing in New York? For any type of organization that serves the public, proper marketing is essential to success. In order for a […]
September 14, 2017
Marketing for Psychologists on Long Island

Marketing for Psychologists on Long Island

  The main goal of any marketing strategy is to focus on the best opportunities to increase sales – which in simple terms means get more […]
September 6, 2017
Healthcare Reputation Management

Healthcare Reputation Management

What is Healthcare reputation management? If you use the internet regularly, you know that Google search results can be a large part of how you pick […]
August 30, 2017
digital healthcare marketing

How to get your practice on the top of Google search results

Have you ever researched something on Google and gone beyond page 1? Chances are you haven’t and statistics show most people do not. When marketing your […]
August 21, 2017
New York City Chiropractor Marketing

New York City Chiropractic Marketing

Chiropractic care is both a cost-effective and healthy alternative treatment to medication under many circumstances.  We are aware that you already understand the life-changing impact that […]
August 11, 2017

What do patients want in their doctor?

    When the inevitable happens and a person becomes sick, they start seeking out the best possible health care provider for immediate relief. Recent studies have […]
June 20, 2017

The Periodic Table of SEO

Interested in Increasing  Your Practice’s “Molecular Affinity”? Much like the elements and physical world we live in, there are many key components to Search Engine Optimization […]
June 5, 2017

What is a Physician Liaison?

  What is a Physician Liaison? Many people may ask themselves this question but do not realize how vital the job of a physician liaison is. […]
May 17, 2017

What is the Marketing Funnel?

When making a purchasing decision, customers go through a series of different steps and thoughts to ultimately make the choice. Customers consider a variety of factors, […]
April 10, 2017
SEO

SEO for Desktop VS SEO for Mobile

When designing and promoting a website, developers must always keep search engines in mind. As each search engine utilizes different algorithms and formulas to determine the […]
March 22, 2017
Long Island Marketing

How to Build a Digital Marketing Strategy

One of the internet’s greatest perks is the ability to reach others outside of your immediate network. When it comes to small businesses, reaching out to […]
March 15, 2017

Things to Consider Before Entering a New Industry Market

As a company, entering a new industry market can lead to prosperity and overall growth. Making this decision does not guarantee favorable results, however. This is why […]
February 24, 2017
Healthcare Marketing

Learn how to market your healthcare practice online

For any type of organization that serves the public, proper marketing is essential to success. In order for the company’s ideal model to work properly, the […]
February 17, 2017

Retargeting for Medical Practices

           Digital advertising is continuing to dominate the field of marketing through new, breakthrough strategies geared toward converting those web surfers into permanent, profitable clients. One of […]
February 6, 2017
Healthcare Marketing

5 Common Healthcare Marketing Challenges

The key to any successful medical practice is having an effective marketing strategy. In order to do this, you need to be aware of the challenges […]
January 30, 2017
Long Island Dermatology Marketing

Long Island Dermatology Marketing

Like any type of medical practice, Long Island dermatologists must find a successful marketing strategy to keep the practice going in the long-term. This marketing strategy […]
January 24, 2017
Neurology Marketing

Long Island Neurology Marketing

Neurological disorders are a common problem for nearly 1 in 6 of the world’s population . Therefore the services a neurologist provides are critical for many […]
January 20, 2017
SEO

Outbound Links for SEO

Search engine optimization or SEO is the process of increasing the number of visitors to your website so it is among the first sites seen on […]
January 7, 2017
Veterinarian Marketing

Long Island Veterinarian Marketing

As arguably the primary form of social interaction today as well as a leading source for information, it’s no wonder that businesses are marketing their goods […]
December 28, 2016
Healthcare Marketing in 2017

Where is Healthcare Marketing going in 2017?

At this day in age, many technological and media advancements are quickly becoming the norm for marketing trends. Healthcare is no different, and the tactics taken […]
December 19, 2016
Ways to grow medical practice

Five Ways To Attract Patients To Your Practice

Over the years, medical practices are noticing a big increase in competition. This forces practices to look for new and unique marketing strategies in order to […]
December 12, 2016

Long Island Primary Care Physician Marketing

  For Long Island Primary Care Physicians, marketing is not an option; it’s a necessity! Even in a practice as essential as medicine there is competition […]
December 6, 2016
Long Island Digital Marketing

Long Island Digital Marketing

Living in the world we live in now, if you own a Long Island business, it is essential to be using all of your tools to […]
November 28, 2016
Marketing during the Holidays

Marketing during the Holiday Season

  Proper marketing seeks to form connections with a target audience. When it comes to the holiday season, marketers need to take advantage of the season […]
November 7, 2016
Healthcare Website Developer

Why hire a website development team for your healthcare practice?

While healthcare practices work for the one-on-one interactions with their patients, they also depend on the digital interactions that help grow their clientele. Both entail similar […]
November 4, 2016
Digital Marketing

How to use Google to increase patient traffic to your practice

Google has many opportunities for businesses to thrive and increase traffic on their website. There is valuable information you can easily use to instantly rise in […]
October 25, 2016
Medical Practice Website Development

Does your website measure up?

We are living in a digital era and when owning a medical practice, it is essential to have a website that conveys all pertinent information about […]
October 24, 2016
New York Marketing Company

The Psychology behind Marketing

The appeal of any product or service is dictated entirely through consumer trust, while trust itself is often built through previous experience there are ways to […]
October 14, 2016
Long Island Plastic Surgeon Digital Marketing

Long Island Plastic Surgeon Marketing

Reconstructing the aesthetics of your digital content can transform your marketing tools for optimal results! The basic brush tools of effective digital marketing are fairly straight-forward […]
October 7, 2016
Physical Therapy Google Search Engine Rankings

Increasing your visibility online as a Physical Therapy Practice

As a physical therapy practice you’ve got to slice through the crowd and stand out in order for new patients to find you. Word of mouth […]
September 29, 2016

Benefits of Organic Search Engine Marketing

There are many different online opportunities to get your business noticed through search engine marketing. From Google to instagram, there is no longer just one site […]
September 23, 2016
Long Island Public Relations

The importance of PR during a crisis

Preventative measures may provide some assurance that no damage will be done, but when a product or service is marketed you cannot control all of the […]
September 22, 2016

What Sets Your Practice Apart?

Your presence on the internet has become more important for your practice, now more than ever. Word catches fast in the digital world and if the […]
September 12, 2016
Long Island Orthopedic Marketing

Long Island Orthopedic Marketing

Patients in search of an Orthopedic specialist or surgeon on Long Island these days have the internet at their disposal. With a whole slew of competition, […]
September 1, 2016
Long Island Dental Marketing

Building your dental practice’s brand

Within the past few years the Internet has changed how the public receives information.  The Internet has spurred the inception of social media which its’ necessity […]
August 24, 2016
Healthcare Digital Marketing Firm

The benefits of hiring experienced Healthcare Digital Marketers

When dealing with a vastly competitive industry such as healthcare, it is so important that you distinguish yourself from your competitors. However, this is easier said […]
August 17, 2016
Long Island Healthcare Marketing

What is a physician liaison? Learn how this service can help grow your practice.

Physician liaison is a fairly new role in healthcare marketing that is becoming more and more crucial as the medical field continues to get more competitive. […]
August 11, 2016
Increasing Patient Referrals

Do you know your numbers?

  In this competitive healthcare market, many physicians are only aware of their fiscal numbers. Although these figures are critical, they don’t provide a clear picture […]
August 4, 2016
Long Island Obstetrics/Gynecology Practices

Why an OB/GYN must maintain an active digital presence to compete in today’s market.

Today, most Obstetrics/Gynecology practices take part in social media.  Whether your practice is in the Long Island, New York area or not, platforms like Facebook, Twitter, […]
July 27, 2016
Healthcare Digital Marketing for Summer Olympics

The Summer Games and Your Digital Marketing Presence

Traditional Olympic marketing often has followed the role of sponsorship during the games itself. Last year, the International Olympic Committee approved a change to a rule […]
July 21, 2016
Long Island Start-up Medical Practice

Start-up Consulting for Long Island Medical Practices.

On Long Island, there are thousands of different medical practices for a variety of medical needs. In order for your practice to be successful and well-known, […]
July 11, 2016
Long Island Cardiology Marketing

Reasons why a Cardiologist needs to be utilizing social media.

It is hard to avoid hearing about the global statistics of those who use social media regularly. People use social media to help connect with friends, […]
July 5, 2016

What is Reputation Management and Why Your Practice Needs it.

The healthcare field is a reputation-driven market and in order to continue appealing to new potential patients and to keep current patients satisfied, reputation management is […]
June 29, 2016
Healthcare Digital Marketing in New York City

B2B Digital Marketing vs B2C Digital Marketing

When marketing to consumers or businesses in New York City, there are many factors involved as well as many steps to take, in order to be […]
June 22, 2016
Healthcare Search Engine Marketing

Reasons you need to keep track of your keywords online

When operating a business in Nassau or Suffolk County, New York, there are many important things to keep in mind; search engine rankings being one of […]
June 9, 2016
snapchat for business

How Snapchat has built an audience for many companies.

Snapchat is a relatively new social media platform that has recently exploded. It started out as a fun way for people to send each other pictures […]
June 7, 2016
Facebook builds customer engagement.

Using Facebook to your marketing advantage.

Social media marketing is an ever increasing and effective method of getting your service or product out into the world. Not only does social media allow […]
May 19, 2016

Expanding your practice in the Long Island Area? See how we can help.

Prescription PR was founded after witnessing the challenges that medical practices faced while trying to run a practice and also still running a successful marketing campaign. […]
May 17, 2016

Why healthcare marketing is crucial.

In today’s world, everything revolves around the media and it is crucial for any type of company to keep up with the new media, but healthcare […]
May 6, 2016

Should you have multiple facebook pages if you have multiple locations

Facebook is a huge marketing tool as you can advertise your business or services on the website and receive feedback from people as well. The question […]
March 22, 2016
long-island-physician-liaison

What Is A Physician Liaison

The physician liaison is a job title that is relatively new in the field of healthcare. The word “physician” usually conjures up the image of a […]
March 16, 2016
seo-search-engine-optimization-friendly-your-site-prescription-pr-long-island-marketing

How SEO Friendly Is Your Site

The internet has become the epicenter for just about all publicity and news-based information nowadays, and many companies and businesses have developed their own website in […]
March 8, 2016
how-to-write-seo-friendly-blogs-prescriptionpr

How to Write SEO Friendly Blogs

Writing is a skill and writing blogs is no different. It’s easy to keep it interesting and fun, but not so easy to get the most […]
March 3, 2016
healthcare-public-relations-long-island-new-york

Healthcare and Public Relations on Long Island

Long Island is truly a melting pot of different healthcare services and medical practices in both Nassau and Suffolk County alike. It is essential for these […]
February 17, 2016

Healthcare Marketing on Long Island

Change is inevitable and the healthcare industry is no exception as we have seen a shift from provider to patient as well as company to consumer. […]
February 10, 2016

Are You Happy with Your Practice’s Reputation Management?

Are You Happy with Your Practice’s Reputation Management? With the internet being literally right at our fingertips (with the click of your phone you may be […]
February 3, 2016

Marketing Effectively for a Good ROI

When owning a business or investing in someone else’s item or business, it is important to understand the up-and-coming world of technology and marketing. With this […]
January 27, 2016

How Duplicate Web Content Can Harm Your SEO

The internet seems to have all the answers nowadays, whether you are looking up a cooking recipe, facts about a country, or trying to prove a […]
January 19, 2016

What is Reputation Management and Do You Need It?

Reputation management is more important than ever in this day and age. Gone are the days where a disgruntled customer’s grievances were only aired to family […]
January 12, 2016

Start 2016 Off Right by Hiring a Marketing Company

It’s a new year and it’s time to take control of your businesses’ future! Whether you’ve been in business for several years or coming up to […]
January 5, 2016

Keeping Your New Year’s Resolutions

Every time we approach the new year, people constantly tell themselves that they will make healthier choices and improve their lifestyle overall. However, it is much […]
December 22, 2015

What Social Media Platforms Should My Practice Be Implementing?

The use of social media outlets is the fastest growing platform for digital marketing. You may be asking yourself how can my business take advantage of […]
December 17, 2015

Planning Your Marketing for 2016

We’re headed into a new year and the digital marketing landscape is ever changing. Are you ready for the challenges to come in the new year? […]
December 8, 2015

Digital Marketing in 2016

With a new year approaching, it is important to recognize the ways in which digital marketing is changing and how to adapt to the new trends […]
November 24, 2015

Marketing This Holiday Season

With the month of November winding down and the holiday season approaching, stress will be on the rise and everyone will be staying incredibly busy. How […]
November 12, 2015

Why Marketing is Important for Your Business

Successful businesses are built upon the the relationships they develop with their customers. A business must properly market themselves in order to establish these relationships. Marketing […]
October 27, 2015

Why Google+ is Important for Business

Creating a Google Plus (or Google+) page has become a popular trend for business owners since it’s release. Google is connected to almost anything you could […]
October 20, 2015

National Physical Therapy Month

We celebrate National Physical Therapy Month annually during the month of October in order to acknowledge and bring awareness to the benefits physical therapy can bring […]
October 8, 2015

What is SEM?

SEM is a marketing strategy that has gained popularity in recent years. SEM stands for Search Engine Marketing, and it companies are using it across the […]
October 1, 2015

Social Media Trends for Fall 2015

Social media is an ever-evolving beast. It started out simple—a new way for friends to connect with each other, to chat, share pictures and keep in […]
September 15, 2015

What is SEO?

SEO is an abbreviation for Search Engine Optimization, and is especially important for web pages as it naturally ranks them higher on search engines such as […]
September 8, 2015

Why is Marketing So Important for Your Small Business

Consider this: you’ve grown the most incredible garden the world has ever seen. The colors of each and every bud pop as all the flowers bloom, […]
August 26, 2015

Ways Instagram Can Help Your Business

They say a picture’s worth a thousand words, so if that’s the case, you should be using pictures to promote your business. Instagram is a social […]
August 19, 2015

The Importance of a First Impression

Bringing in new patients in today’s world is usually not face to face but instead is done digitally. It is important to make a good first […]
August 12, 2015

Why Communication is Important in PR

Communication plays a vital role in effective public relations. Its very important to communicate between both parties so that both organizations are on the same page. […]
August 5, 2015

Google Plus For Your Small Business

Social media is a highly effective way for small businesses to market and display their services. One social media platform that has been introduced and is […]
July 29, 2015

Why Small Business’ Are Better

You’ve all heard one hundred times before, would you rather be a small fish in a big pond or a big fish in a small pond? […]
July 22, 2015

The Importance of Reputation Management

Almost every business owner puts their blood, sweat, and tears into making their business a success. They work long hours and do everything they can to […]
July 15, 2015

Why Blogging is Important

In today’s world, some people don’t believe that blogging is a useful tool in a world where social media has become prevalent. Many believe that the […]
July 8, 2015

Why PR is Important for a Small Business

If you have a small business, and don’t want to remain small, your solution could be very simple. Marketing your business through a professional firm can […]
July 1, 2015

What is Public Relations?

The Public Relations Society of America has defined Public Relations as, “A strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Their […]
June 25, 2015

How public relations can help a small business grow

A business cannot grow until you can get your brand in front of the right people. This is exactly what public relations is here to help […]
June 24, 2015

Using Twitter to your Advantage in Marketing

Twitter has become one of the world’s most popular social media platform and we see it everywhere as everyone seemingly uses it nowadays. The statistics back […]
June 17, 2015

Blogging to Build Your Business

Nowadays, social media has a large impact on our daily lives, and businesses often look to social media tools such as Twitter and Facebook to spread […]
June 15, 2015

NYS Bill S248B/A1470B Needs Your Deliberation!

Contact: Prescription PR Inc.                                          FOR IMMEDIATE RELEASE Amanda Carnesi Tel: 631-392-4255 Email: amanda@prescriptionpr.com Date: June 8, 2015 With less than a week to go in this […]
June 10, 2015

The Future of Social Media and Small Business

Social media has become such an integral part of our daily lives, whether we know it or not. Everyday, people are constantly using platforms such as […]
June 3, 2015

Social media and the health care industry

In today’s world driven by social media, one would think that every industry provider would be on top of every social network they can sign up […]
May 28, 2015

The reality of marketing in health care

The market for healthcare has had an increase in competition over the years. Many healthcare professionals understand that times have changed and recognize that businesses needs […]
May 20, 2015

Concierge Medicine What is it?

Concierge medicine is a growing trend in America, that some see as more convenient than health care. Patients pay a monthly or annual fee to a […]
May 6, 2015

Using Google+ To Your Advantage

Google Plus is a new social media site that many people use to network and create friends or professional relationships. When you maintain a Google Plus […]
April 28, 2015

How To Use Social Media Effectively When Marketing

Social Media has become a huge phenomenon over the last few years especially with public relations and marketing. Social media is growing rapidly and continuously changing […]
April 21, 2015

Why Physical Therapists Should Use Social Media

In society today, social media is one of the biggest marketing tools. Today, people spend a great deal of their day on social media. This is […]
April 14, 2015

Marketing for Physicians and Medical Practices

  While word of mouth can be helpful for physicians and medical practices, there is now an increased need for marketing. In order to gain new […]
April 7, 2015

Facebook vs. Google Plus

The main question many people in business want to know is what is the better social media network for their business, Facebook or Google Plus? Luckily, […]
March 26, 2015

Will Google’s New Mobile Friendly Algorithm Impact Your Website?

Starting on April 21st, Google is going to take the new mobile-friendly guidelines into consideration when ranking mobile search results. The websites that are the most […]
March 17, 2015

Physicians Online Marketing Presence

Online presence has a major impact on the success of your business. Many people are using their smart phones for access to find the closest doctors […]
March 10, 2015

The Future of Doctor Referrals

Does it appear that your referral stream is running smoothly and nothing has changed? Think again. Recently, times have changed, and there is no longer an […]
February 17, 2015

Using Pinterest for your Healthcare Practice

Pinterest has been a life changing social media for many people. People use it for planning their diets, workouts, outfits, weddings, organizing, and basically any other […]
February 3, 2015

Trends For Healthcare Marketers

How can you as a healthcare marketer stay up to date with the new trends?            You as a healthcare marketer want to make sure that you […]
January 26, 2015

2015 Marketing Tips

What’s in store for the marketing world in 2015? We all could use a little help with some tips that will be used by marketing companies […]
January 20, 2015

New Marketing Tips in 2015

What’s in store for the marketing world in 2015? We all could use a little help with some tips that will be used by marketing companies […]
January 13, 2015

Healthcare SEO

Search engine optimization is not a new term in the world of online marketing. The goal of SEO is to get as much traffic onto your […]
January 6, 2015

Digital Marketing in the New Year

How will digital marketing impact the world in the 2015? For starters, there will be some changes. Digital marketing will play a major role in advertising […]
December 16, 2014

Business to Business Marketing Strategies

It’s Time to Really Get to Know Your Customers, Choose Micro-targeting:Brainstorm some creative, original and unique business strategies because you will need profitable and small marketing […]
December 9, 2014

Mobile Healthcare Marketing

It’s no secret that the present and future are going mobile in every way. This on-the-go trend and today’s way of life is only gaining popularity […]
December 2, 2014

Healthcare Marketing – Telling Your Story

In healthcare marketing, the art of storytelling is a powerful method of communication. In order to engage and attract new patients, a good-health story line is […]
November 25, 2014

The Key to Successful Customer Service

A vital element in revenue and profitability is dependent upon your relationship with consumers of healthcare. To realize how healthcare’s new swing from provider-centric to patient-centric […]
November 18, 2014

The New Trend: Telemedicine

These days, anyone with online access can receive an immediate consultation from a doctor or healthcare professional. There’s no appointment needed, no traveling or waiting involved, […]
November 13, 2014

The Importance of a Good Reputation

More patients than ever are going online to research their doctor. According to a study from Pew Internet, 44% of patients are researching their doctor online […]
November 10, 2014

Is Your Practice In or Out?

When it comes to marketing is your healthcare practice in or out? As in, does it use in-house marketing or outsourced. Some offices hire their own […]
October 29, 2014

Doctor Marketing Plan

First thing’s first, start over! Uproot what you’ve implemented, do some fresh research and start from the ground up. This may seem daunting and stressful but […]
October 24, 2014

Twitter Can Improve Your Marketing Efforts

With over 230 million active accounts and over 500 million tweets sent each day, Twitter is one of the largest social media platforms in the world. […]
October 13, 2014

Going Viral Digitally

Viral websites, like Upworthy, Buzzfeed, and ViralNova, are gaining traction– fast. As in, zero to one million visitors in under a year fast.  Content that resonates […]
October 9, 2014

Healthcare Marketing 101

 When dealing with healthcare marketing basic attitudes can quickly define the success or failure of your business. When being offered new ideas it is reasonable to […]
October 6, 2014

Engaging Customers Through the Marketing World of Twitter

Ever hear the phrase “A little bird told me?” Well, this particular bird is reaching out to audiences all over the world, inspiring and sharing messages, […]
September 23, 2014

Building a strong foundation for your practice

Feet are the foundation to the body, so it makes sense to take steps to build the groundwork of a successful practice. But which is this […]
September 16, 2014

Best Apps in Healthcare

In the fact pace of today’s world, it can be easy to get distracted and forget what your body needs to stay healthy. Thankfully, the same […]
September 9, 2014

What you may not know about healthcare marketing and social media.

Building reputation and good-standing of any brand can be a difficult challenge. When it comes to healthcare marketing and social media, professionals try their best to […]
September 3, 2014

Hashtags Can Help Your Digital Marketing Plan

The word “hashtag” was only recently added to the dictionary yet it has played a major role in the digital world since the creation of the […]
August 28, 2014

Physical Therapy and the Use of Push and Pull Advertising

Advertising is an art in itself and when colliding with successful businesses there are things to know, avoid and remember. The difference between push and pull […]
August 25, 2014

When is it time to outsource your social media?

Having well maintained social media is vital for any business. Many customers make decisions based off what they see on company’s website, Facebook and Twitter. But […]
August 6, 2014

Digital Marketing Tools

When creating a business online, it is important to use digital marketing tools for ensuring effective outreach to the public. Experts turn to these tools to […]
July 29, 2014

Building a Healthy Doctor-Patient Relationship

In healthcare it is so easy to mainly focus on getting new patients. While getting referrals and new patients is an important part of your business […]
July 22, 2014

The Importance of Marketing for Doctors

Many doctor’s spend their days helping patients and running their business. But the job of an MD is not just to treat patients, many are also […]
July 14, 2014

Digital Marketing Tools

When creating a business online, it is important to use digital marketing tools for ensuring effective outreach to the public. Experts turn to these tools to […]
July 8, 2014

Avoid Making Common Mistakes on Social Media

Social media is an excellent way for businesses to market their goods and services. Firms can communicate with potential clients on various digital platforms by promoting […]
July 2, 2014

Five Easy Ways To Improve Patient Experience

Medical practices understand the importance of providing a positive experience to their patients. Patients who leave a hospital or doctor’s office unsatisfied are unlikely to return […]
June 23, 2014

How Medical Apps are Changing the Face of Healthcare

In today’s technological world, we seem to have devices that are capable of almost anything. The advent of touch screens has opened the door for a […]
June 17, 2014

How do Physician Liaisons Help Doctors?

You may have heard or seen physician liaisons working for doctors but do you know what they do? Physician liaisons work to strengthen the relationship between […]
June 9, 2014

New Technology in and Out of the Doctors Office

As technology keeps on developing it finds new ways to make our lives easier. Recently technology has taken on the medical industry. Health related applications have […]
June 2, 2014

Social Media Will Play a Major Role in the 2014 World Cup

Four years may not seem like a long time but the growth and development of Twitter, Facebook and other social media sites has been astounding since […]
May 30, 2014

Why Twitter is Vital in Today’s Business World

Twitter has become a major marketing tool used in a variety of industries. It allows companies to communicate with customers at incredibly high speeds. Businesses can […]
May 27, 2014

The Importance of Interaction via Social Media

Companies use social media to establish an online reputation, generate branding awareness, and share pertinent information regarding their business ventures. Yet this process is too often […]
May 12, 2014

The Necessity of Quality Practice Websites

Patients have become strongly empowered by the Internet, searching for and acquiring information about local doctors before they book an appointment. For some practices, appointment booking […]
May 5, 2014

Successfully Securing Referrals

In the industry of healthcare, a practice’s success depends on its ability to acquire referrals. Yet too many physicians overlook the fact that the patient is […]
April 30, 2014

Social Media: Utilizing More than Just Facebook

Countless articles and blogs give attention to the topic of Facebook as a useful social media tool for businesses, primarily due to its massive number of […]
April 22, 2014

LinkedIn: The Ideal Platform for Physicians

Social media platforms are growing in popularity for businesses; networking sites are no longer designed with solely recreational use in mind. LinkedIn stands as the premium […]
April 15, 2014

In the New Age, Doctors Belong on the Internet

The scope of the healthcare industry has moved beyond the confines of face to face interaction and print: it has become more crucial than ever for […]
April 7, 2014

In the New Age, Doctors Belong on the Internet

The scope of the healthcare industry has moved beyond the confines of face to face interaction and print: it has become more crucial than ever for […]
March 31, 2014

Prescription PR Quoted in Long Island Business News

March 17, 2014

Your Online Reputation Can Hurt or Help You

Not only has the Internet empowered patients by allowing them to find and choose healthcare practitioners, it has also enabled them to influence other patients’ perceptions […]
March 14, 2014

How to Market a New Medical Practice

When you’ve found the perfect office and assembled the ideal staff for your new practice, its time to consider establishing a connection with your local community […]
March 11, 2014

CEO OF PRESCRIPTION PR LEE SOMMERS RECIPIENT OF HUNTINGTON CHAMBER OF COMMERCE AWARD

Contact: Amanda Carnesi                                               […]
March 3, 2014

The Inherent Challenges of Healthcare Marketing

Healthcare marketing is an innovative division of marketing that requires custom-tailored tactics specific to the nature of the healthcare industry. A successful healthcare marketing strategy demands […]
February 24, 2014

5 Tips to Maximize SEO in Your Local Community

We’ve come to expect reliable, relevant and timely information from the internet, and now the internet has become a primary source for patients to scope out […]
February 18, 2014

Search Engine Optimization: What Physicians Should Know

Websites are an obvious staple for the modern business, but how do you insure that its accessible via a search engine? Search engine optimization (SEO) is […]
February 11, 2014

Every Business Can Be in the Business of Valentine’s Day

Valentine’s Day is near- lovers and haters of the holiday cannot escape the atmosphere it creates when every store features displays of chocolates, flowers, stuffed animals, […]
February 3, 2014

Social Media: Sochi 2014 Olympics

Social media enabled fans, athletes, and media to connect and converse during the 2012 Olympic Games. Digital media outlets like Twitter and Facebook heightened the relevance […]
January 27, 2014

Healthcare Marketing: Not to be Confused With Advertising

Healthcare is a unique industry; being a business centered around people requires it to be conducted with a certain decorum and sensitivity when it comes to […]
January 20, 2014

CEO OF PRESCRIPTION PR INC. NOMINATED FOR PRESTIGIOUS LONG ISLAND AWARD

  Contact: Amanda Carnesi Tel: 631-392-4255 Email: amanda@prescriptionpr.com FOR IMMEDIATE RELEASE January, 20th 2014   CEO OF PRESCRIPTION PR INC. NOMINATED FOR PRESTIGIOUS LONG ISLAND AWARD […]
January 20, 2014

7 Mistakes Doctors Make When Creating a Healthcare Brochure

A Healthcare brochure is not always considered to be the most important component of a marketing plan. It is often found that this component of marketing […]
January 13, 2014

Why the Healthcare Industry Has Not Capitalized on Digital Media and Why It Should.

Despite its increasing popularity and advantages, digital media remains an underutilized mode of marketing by healthcare professionals. Digital media has long been recognized as a means […]
January 7, 2014

5 Social Media Marketing Trends for 2014

Social media has become a powerful tool used in businesses marketing strategies. Social media has come a long way from just being used to keep friends […]
December 30, 2013

Physical Therapists Ranked in top Health Care Professions

According to recent data analysis, jobs in Physical Therapy are ranked fifth on the list of top job opportunities.Other jobs rated in the top five professions […]
December 23, 2013

Affordable Care Leaves Consumers Confused

A critical problem in healthcare marketing today, specifically with the Affordable Care Act (ACA), is the marketing is not put into understandable terms for public consumers. […]
December 19, 2013

Tracking Effectiveness of Your Marketing Plan

No matter the marketing method or methods your practice is utilizing, from online ads to radio, you should be aware of the results these means of […]
December 9, 2013

Keeping Patients Through the Test of Time

Recent surveys reveal that 25% of patients leave medical practices each year for a variety of reasons. These reasons can go unknown to practitioners until complaints […]
December 6, 2013

Has Your Practice Gone Mobile?

Over 93 percent of all adults now have cell phones, the new standard is that these cell phones are internet accessible. Experts are forecasting that within […]
November 25, 2013

Concierge Care On the Rise

Modern day healthcare has turned alarmingly systematic. Due to recent changes in the healthcare industry, doctors using the pay-per-visit model are faced with the responsibility of […]
November 18, 2013

The Importance of Utilizing Social Media Platforms for Your Practice

In the modern world, the digital platform is constantly growing and is more essential in our lives that ever before. Digital media is where social interaction, […]
November 12, 2013

LinkedIn is the professional-serious social media for physicians.

The LinkedIn groups feature might just be the best online professional forum for the conversation of healthcare and marketing ideas, material and common-interest networks. Today, LinkedIn is […]
November 5, 2013

Newsletters- A great way to stay in touch with your patient base.

One of the best ways to stay in touch with your patient base is a newsletter, however, a template medical, dental or physical therapy newsletters you […]
October 28, 2013

Physical Therapy Specific Marketing

In this age of augmented competition, you have to consider physical therapy marketing to reach out to your existing patients, attract new patients, and also convince […]
October 21, 2013

Your Patients May be your Best Marketing Medium.

At Prescription PR, our in-depth knowledge of the healthcare industry has given us the understanding that word-of-mouth marketing rules over all other mediums. That is why, […]
October 14, 2013

Staying Positive Through Negative Social Media Comments

Most of us have heard of “White Coat Syndrome” when a patient’s blood pressure spikes due to nervousness of being in or around a doctor’s office […]